To help consumers get ready for the switch to digital TV, the Australian Government has implemented the Retail Advisor Scheme. If you’re a retailer wanting to take part in the Scheme, read on to find out more. There is no fee to participate.

More details about the Retail Advisor Scheme

Participating stores can nominate staff to complete an online assessment module to become approved digital advisors. Approved digital advisors will provide information to consumers about the digital switchover in general, as well as more specific information on their local switchover area and the full range of options available to enable consumers to get digital ready.

Consumers will be encouraged to look for information and advice at participating stores where retail staff have been approved as digital advisors by the Australian Government.

What the Scheme entails

Under the Retail Advisor Scheme, participating retailers will be required to sign a Deed of Agreement. In addition, stores must also meet the following conditions:

  • Have at least one approved digital advisor available in store at all times.
  • Ensure digital advisors are clearly identifiable in store by wearing their approved digital advisor badge.
  • Provide consumers with accurate and complete information, as delivered in the assessment materials, including canvassing of all options available to consumers if requested, or if consumers demonstrate they do not know their options.
  • Ensure retail catalogues and printed material use the digital switchover logo as per the Deed of Agreement.

Please note, the Retailer Advisor Scheme is not available to retailers operating door-to-door or other roaming type businesses.

The benefits to your business

By participating in the Scheme, your business will: 

  • Be associated with the 'Get Ready for Digital TV' awareness campaign, which is both a national and local campaign, and runs until the end of 2013.
  • Have consumers looking for information and products related to the digital TV switchover directed to your store.
  • Be able to use the campaign logo in association with your store once you have an approved digital advisors.
  • Be listed on the Digital Ready website and mySwitch page so consumers can access your details.

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