To help consumers get ready for the switch to digital TV, the Australian Government has implemented the Retail Advisor Scheme. If you’re a retailer wanting to take part in the Scheme, read on to find out more. There is no fee to participate.

More details about the Retail Advisor Scheme

Participating stores can nominate staff to complete an online assessment module to become approved digital advisors. Approved digital advisors will provide information to consumers about the digital switchover in general, as well as more specific information on their local switchover area and the full range of options available to enable consumers to get digital ready.

Consumers will be encouraged to look for information and advice at participating stores where retail staff have been approved as digital advisors by the Australian Government.

What the Scheme entails

Under the Retail Advisor Scheme, participating retailers should meet the following conditions:

  • Have at least one approved digital advisor available in store.
  • Ensure digital advisors are clearly identifiable in store by wearing their approved digital advisor badge.
  • Provide consumers with accurate and complete information, as delivered in the assessment materials, including canvassing of all options available to consumers if requested, or if consumers demonstrate they do not know their options.

Please note, the Retailer Advisor Scheme is not available to retailers operating door-to-door or other roaming type businesses.

The benefits to your business

By participating in the Scheme, your business will:

  • Be listed on mySwitch on the Digital Ready website so that consumers can access your details.
  • You will also have access to up to date information on switchover, including transmission technical updates and emerging transmission issues particularly in the lead up to switchover in each region.

 

Application form – Digital Switchover Retail Advisor Scheme

If your business sells digital TVs, set top boxes, PVRs and you are interested in joining the Scheme, you will need to complete an application form, which can be found in the 'Related information' section of this page.

Related information